Augmented

media type="custom" key="21840328" = Augmented Reality (AR 2014) for international marketing by Lukas Ritzel 2013 =

Creative demonstration area click below. A site to allow first-hand interaction with augmented reality. Activity Area media type="youtube" key="bnp-hKKpnFU" height="315" width="560" media type="youtube" key="9c6W4CCU9M4" height="315" width="560" Life marketing show off event for Google Glasses media type="youtube" key="D7TB8b2t3QE" height="315" width="560" behind the scenes videos http://www.youtube.com/watch?v=mrcy3m3rPGM But not only Google OAKLEY is there as well media type="youtube" key="2-9UAJ4v_8M" height="315" width="560" media type="youtube" key="2hSAYrHQCMo" width="560" height="315" Business Networking and Social Media app augmented media type="youtube" key="iJ-I5_8yRVY" height="315" width="560" **Adidas Originals Augmented Reality Game Pack: ** Adidas turned Originals sneakers into a [|game control device] by adding an AR code on the shoe’s tongue. When held in front of a webcam, the code provides access to a number of different interactive games on Adidas website which the players can navigate with their shoe.

**[|Ben & Jerry’s] ****Scoop of Happiness: ** Ben & Jerry’s [|iPhone app] with the Moo Vision augmented reality feature generates images related to the flavor you’re scanning which you can click on to find out more info and share with your friends on social networks.

**[|Toyota] ****Scion tC Take On The Machine: ** Toyota topped off it’s digital campaign for the 2011 Scion tC with an [|AR game] on scion’s [|site]. The user prints an AR marker which is used as a steering wheel to race with the new tC and win a spot in the global top 100 highscore board.

**Airwalk Jim Shoe: ** In November, Airwalk used an augmented reality app from [|GoldRun] to launch invisible pop-up stores which sold a limited edition of [|the Jim shoe] in New York and LA. To access the invisible store, customers had to use the app to locate virtual Jim shoes at dedicated locations and take a photo of the shoe to gain a pass code to the Airwark e-commerce site. Airwalk reported that since then its e-commerce site has witnessed the most traffic in the company’s history.

**Subject60: ** [|Volvo] and [|EuroRSCG 4D] teamed up for the promotion of the Volvo S60 by organizing five [|secret parties] in Berlin, London, Paris, Milan and Madrid. In order to get an invite one had to find one of the code cubes, hidden in “naughty” locations around the city. The project was in collaboration with hand picked lifestyle bloggers and blog readers were given clues to discover the hidden cubes by using the Layar Augmented Reality browser.

**Toyota Auris virtual test drive: ** Toyota enabled car enthusiasts to create [|a virtual track], by printing off special markers to place around, and take a virtual Toyota Auris for a virtual test track. They also could record their test drives and share the clips on social networking sites, as well as the Auris [|microsite]. Toyota offered a prize for the most innovative track with the winner receiving a super-deluxe home entertainment system to encourage a larger participation.

**BMW Z4: ** By printing off a special symbol BMW fans could drive their own[|BMW Z4] around their desk and colourful designs with its tyres. The videos and images taken could then be shared on social networks.

**<span style="color: #424242; font-family: Arial,sans-serif;">Skoda Fabia RS Augmented Reality Test Drive: ** <span style="background-color: white; font-family: Arial,sans-serif;">Yet another virtual test drive, this time transforming the user [|into a rally driver], making it more like a race car game, rather than a regular test drive ride. The user can then share his lap time with friends on Facebook.

**<span style="color: #424242; font-family: Arial,sans-serif;">Nestlé Kit Kat Augmented Reality Gig: ** <span style="background-color: white; font-family: Arial,sans-serif;">Agency [|Skive Digital] of London created an Augmented Reality campaign for [|Kit Kat UK]. Holding one of the special AR Kit Kat “4-Finger” bar packages in front of a webcam[|unlocked] a one-off Scouting for Girls performance. The special packs also offered consumers the chance to win one of thousands of £100 Ticketmaster vouchers through [|Kit Kat Music Break.]

**<span style="color: #424242; font-family: Arial,sans-serif;">Virtual mirrors: ** <span style="background-color: white; font-family: Arial,sans-serif;">Created by [|IBM] and [|EZFace]. The [|special kiosks] were placed in stores in North and South America, Europe, and Asia, covering major cosmetics brands, like L’Oreal, Maybelline, Covergirl and Revlon. The shopper can take a picture and virtually try on makeup, while the “mirror” takes into consideration such things as skin tone, facial features, and product colour. The mirror can make recommendations and allow the consumer to share a virtual makeover image with friends online.

**<span style="color: #424242; font-family: Arial,sans-serif;">Unilever’s “Share Happy”: ** <span style="background-color: white; font-family: Arial,sans-serif;">Unilever created an [|interactive ice cream machine] that asks consumers to share a smile on Facebook to get a free ice cream.

**<span style="color: #424242; font-family: Arial,sans-serif;">Neuvo watches: ** <span style="background-color: white; font-family: Arial,sans-serif;">[|Neuvo], a collaborative company from Montreal has created a free “try it before you buy it” iPhone app, which connects to Neuvo’s website and on-line store.

**<span style="color: #424242; font-family: Arial,sans-serif;">Olympus PEN: ** <span style="background-color: white; font-family: Arial,sans-serif;">Olympus created a [|viral product demo] with which you can virtually explore the camera’s features and also allows you take pictures and using the camera’s various filters. Afterwards you can share your pics and videos with friends online.

**<span style="color: #424242; font-family: Arial,sans-serif;">H&M: ** <span style="background-color: white; font-family: Arial,sans-serif;">H&M used [|Goldrun]’s app to enable shoppers in New York [|to try on virtually] the clothes it features in its shop windows. The shoppers this way gained a discount code and share their looks with their Facebook friends.

**<span style="color: #424242; font-family: Arial,sans-serif;">Seventeen.com and J.C. Penney’s AR Dressing Room: ** <span style="background-color: white; font-family: Arial,sans-serif;">As part of their[|back to school campaign], Seventeen and J.C. Penny launched [|a virtual dressing room] through which teens could [|“try on”] clothing using a webcam, and shop their items of preference through the J.C. Penney[|website]. .

**<span style="color: #424242; font-family: Arial,sans-serif;">Tissot Reality: ** <span style="background-color: white; font-family: Arial,sans-serif;">Through its [|website] Tissot lets users print and cut out a paper strip in order to try on virtual watches. Tissot showcased the application with an interactive [|Selfridges window display]. This [|reportedly]resulted in increasing in-store sales at Selfridges by 85%, while the[|YouTube] views of the campaign have surpassed 70,000.

**<span style="color: #424242; font-family: Arial,sans-serif;">Hublot: ** <span style="background-color: white; font-family: Arial,sans-serif;">Swiss watchmaker Hublot launched an [|iPhone application] that allows consumers to view the Hublot collection, design their own models and digitally trying them on.

**<span style="color: #424242; font-family: Arial,sans-serif;">Girard-Perregaux: ** <span style="background-color: white; font-family: Arial,sans-serif;">Yet another watchmaker that created an [|iPhone app]that allows users to “try on” watches.

**<span style="color: #424242; font-family: Arial,sans-serif;">Boucheron: ** <span style="background-color: white; font-family: Arial,sans-serif;">The French jewelry house lets potential customers virtually try on products with use of their webcams by downloading an application from its [|website] developed by [|Holition].

**<span style="color: #424242; font-family: Arial,sans-serif;">HomeScan: ** <span style="background-color: white; font-family: Arial,sans-serif;">US real estate agency ZipRealty through its iPhone application [|HomeScan] allows its potential customers to look through their phone and instantly discover which homes near them are for sale (or recently sold). Homescan provides info like the asking (or sold) price, photos and distance from where the user stands.

**<span style="color: #424242; font-family: Arial,sans-serif;">Iron Man 2: ** <span style="background-color: white; font-family: Arial,sans-serif;">For the promotion of Iron Man 2 Paramount and Marvel invited Iron Man fans to take a look inside the Iron Man’s head. Through the movie’s [|website] and with use of ther webcam, fans can try on Iron Man’s helmet take photos to download or share over Facebook and Twitter.

**<span style="color: #424242; font-family: Arial,sans-serif;">Dutch Public Service Billboard: ** <span style="background-color: white; font-family: Arial,sans-serif;">The Dutch government placed [|augmented reality billboards] in Amsterdam and Rotterdam to raise awareness about violence against public service employees. The billboards augmented a live street view with a violent altercation, making onlookers realize the impact of their inactivity against violence.

**<span style="color: #424242; font-family: Arial,sans-serif;">WWF: ** <span style="background-color: white; font-family: Arial,sans-serif;">In an effort to raise awareness around the plight of the siberian tiger, WWF printed [|special t-shirts] and distributed them online and to key stores in Moscow, with placed AR video mirrors that would instantly active the AR experience the moment a WWF t-shirt was detected. The idea was to simulate what a siberian tiger experiences when it gets shot.

**<span style="color: #424242; font-family: Arial,sans-serif;">Forever21: ** <span style="background-color: white; font-family: Arial,sans-serif;">Fashion brand [|Forever21] installed an [|augmented reality billboard in Times Square] this past June, in which a model dressed in Forever21 clothes seemed to interact with the crowd by taking photos of the passers by or selecting people, picking them up and throwing them into a Forever21 bag.

**<span style="color: #424242; font-family: Arial,sans-serif;">Streetmuseum: ** <span style="background-color: white; font-family: Arial,sans-serif;">Museum of London’s [|iPhone app] overlays specific locations around London with historical photographs mixing past with present. The app guides the user to these locations with the use of map or GPS.

**<span style="color: #424242; font-family: Arial,sans-serif;">Condé Nast Traveller City Guide: ** <span style="background-color: white; font-family: Arial,sans-serif;">Condé Nast Traveler spiced up its iPhone apps by adding an [|augmented reality feature] which allows the traveller to discover nearby attraction simply by scanning the area around with the iPhone camera.

**<span style="color: #424242; font-family: Arial,sans-serif;">Virtual Vacay: ** <span style="background-color: white; font-family: Arial,sans-serif;">Hotels.com created [|Virtual Vacay], that enables users to take a virtual tour of ten US cities and find out information about local events and hotels in a fun way. The virtual tourists can even even send personalized post cards from their virtual travels to their friends.

**<span style="color: #424242; font-family: Arial,sans-serif;">Seer: ** <span style="background-color: white; font-family: Arial,sans-serif;">IBM’s [|Seer application] helped its users navigate Wimbledon 2010. The users could find information about the closest cash machine’s location, the wait time for certain services and even see live video from the matches, through their iPhone or Android camera