Excercises+for+eMarketing

= **Digital Marketing Exercises for the international marketing class 2013** = Always refer to consulting website WiB Solutions [] **1** **SEO** Evaluate WiB on SEO aspects Compare meta data with main competitors Suggest your Metatags for each main page Ckeck the current ranking on relevant keyword combinations of WiB website with @http://googlepositionchecker.net/ **Linking** Find possible portals and websites or blogs which would make sense to ask for a link Create an entry to wikipedia on facts Create an entry to Google Places Check alternative SE (eventually specialized ones as well as foreign language ones) **PPC** Pay Per Click class exercise Evaluate the potential to run a PPC Ads for your WiB- eventually long tail What is the page you want to promote through an advert (can be the homepage or a sub page/ landing page)? What kind of PPC you want to do and why (if Bing, why, if facebook, why )? Which locality you want to target and why? Summarize and send me the link where you find information about rules to setup a PPC click promotion Create an advert in details which did not exist before Define keywords and keywords combinations you want to compete (roughly 10) Research in your local search what competitors may already exist on the first 3 keywords from your list. Check if there are already adverts running in SE (facebook you may not be able to check) Setup an advert with title and text (if facebook with image) in all details and ensure you keep the rules for such an ad depending on the product you choose **2** **Digital Tribes / Native Advertisement** Get together in teams of 4-5 students, discuss the potential and the ways how they could nurture the WiB tribe through ways of native avertisement **3** **Social Media today** Find how different social media apps find and include more and more ways to get business friendly Facebook (check for example for promoted posts and as well business pages) > as well check @http://www.insidefacebook.com/ Linked in for business TUMBL for business Pinterest for business Instagram for business and many case studies in the fashion world Google / Google Plus > SEO Google Places > Google+ Locals Places for Business. How to rank better Tripadvisor (business note) SOCL by Microsoft more about SO.CLlink Twitter by MTV and new Ads API Cool stats on Twitter from Beevolve Games and in-app advertising sample GBanga Lukas Ritzel SO.CL profile **5** **Crowdsourcing** How could you apply crowdsourcing tools for WiB Come up with a strategy on how to crowdsource WiB **6** **Networking** **Business Networks** In which social networks are is WiB currently in Reseach which social networks would be making sense to be part of and how

7 **Net Generation** How well does WiB intergrate NetGen compencies into - discuss with your colleagues on HR, Objectives, Teambuilding, Customer Loyalty How well does WiB target with NetGen clients with their services and solutions

8 **What comes after Facebook** Check those new and alternative social media sites and evaluate their potential to replace facebook []

9 **Augment your Business** Come up with an QRcode idea forWiB Come up with a AR idea for Markers and Browser

10 **Sensory and Shy Technology** Making a game on a brand new system like Sifteo Cubes is exhilarating, challenging and rewarding. We want to set you up for success. We find the most successful games show their promise with a very simple playable prototype **WHAT IS YOUR GAME? ** **WHY WILL YOUR GAME BE GREAT? ** **HOW ARE WE GOING TO MAKE IT HAPPEN? **
 * Who is the audience?
 * What are your design values?
 * What are your design precedents/references?
 * What’s the art direction? Do you have concept art? Mood boards?
 * What’s the music/audio direction?
 * What is the core mechanic? Are there secondary mechanics?
 * Do you have a playable prototype? In the simulator? On hardware?
 * Is there a story? What is it?
 * How is your game multiplayer? (ad-hoc, collaborative, competitive, other?)
 * What kind of post-launch episodic content will work best with your game?
 * What is the thing about your game that will make players keep coming back to play? To dream about it when they sleep? How is this related to the core loop?
 * What about the game will make people tell their friends “you gotta play this!”
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">Why will this game make someone want to buy the system?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">How will you define the game’s success? Downloads? Revenue? Press/Reviews? Awards?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">What is the content scope - are there levels, worlds and so on?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">Are there any technical dependencies you anticipate that are not covered by the SDK?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">Who will staff the project?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">What are examples of past successful work?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">What’s your draft timeline?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">What’s your draft budget?
 * <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">What can Sifteo do for you to help make the game great? To help market it?

<span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">11 <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">Business Models <span style="color: #333333; font-family: Arial,sans-serif; font-size: 9pt;">How could the Spotify business model be used for your industries [] what is their business model [] and what holds the future for spotify [] now moving to TV []