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 * Digital Strategies for International Marketing 2013**

Why at all, what is different out there? http://shifthappens.wikispaces.com/

Folder **Virtual Communications** Know the Audience NetGen slides

Folder **YourWebsite** Webmarketing Technical Continue into Linking from slides Continue into Paid Ads (Portals) Continue into SEO 2013 inclusion of social media

Folder **Inbound Marketing** Intro to Web2.0 slides Exercise on Social Media Today and present to class in form of a Prezi Pitch consult as well references on wiki on facebook, pinterest-ing and linkedin Inbound Strategies Inbound best cases: SIKA and online best business cases for conversion from unbounce Business Tweets

Folder **Virtual Communications** Know the Audience NetGen slides

Folder **Crowdsourcing** Crowdsourcing

Folder **Mobile** The Now factor - going mobile slides

Folder **Augmented** Augmented Reality slides Demonstration of AR

Trendwatching What can we learn from a dutch Rockband on Digital Marketing Strategies?

** Teaching, Assessment Methods & Learning strategies ** The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi and traditional PPT slides distributed to students memory sticks). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications. Always take your working notebook to class

** Availability of Unit Lecturers ** You can reach me through email at lukas.o-ritzel@grenoble-em.com

**Assessment methods, instruments and grading**: tba

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