Project

Your graded work will be in two parts

1 A PDF report (approx 4 pages without images) on a Web Strategy assignment to Swiss clients individually assigned in class with following content:
 * Competition Analysis (content, design, supporting needs of digital natives)
 * On page SEO concrete suggestions (meta information in details and explained why, eventual changes of text on page and other)
 * Off page SEO link suggestions with a concrete strategy how to proceed
 * Inbound Marketing strategies (come of with your ideas on possible 3 new touchpoints with explanation) and content (what could be topics which are ideal for each of those channels )
 * Suggest an idea for a native advertisement (partner, content, design)
 * Explain a sample of news jacking for this service/ product/ website
 * Evaluate their current situation for mobile customers as discussed in class and suggest improvements

It is expected that most aspects and topics covered in class are reflected in the submitted work and it must be a professional work which will be handed to the companies concerned. Therefore students must research the correct business environment on different aspects such as origin (switzerland) and audiences (always digital natives)


 * Grading scale (50%) :**


 * Situation Analysis 0 - No understanding of current business / 10 - Thorough understanding of current business climate
 * Argument conviction 0 - Lack of synthesis with business objective / 10 - Compelling demonstration of benefits to business
 * Implementation of next level and flow 0 - poor methodology / structure in getting off the ground / 10 - best practices for implementation and striking clear to follow
 * Quality of Research 0 lack of supported info / 10 support info clearly visible
 * Relates to topics discussed in class and covers all content from project description

Deadline, must be delivered in email until Sunday midnight June 16 (US time)

2

A 6 Minutes pitch in class using Prezi on Thursday, where you pick the ONE killer idea from all your research done and present it to the class (imagine them being angel investors and you must compete against all the others)

Your pitch will be recorded on VDO


 * Grading scale (50%) :**


 * Relates to digital
 * Puts the need of the client in the center of the pitch
 * Well prepared
 * Convincing
 * Keeps the time

following websites / companies will be assigned individually

FOR MARTIAL ARTS FANS [] currently all is in German but i would like to add on a new page all in English to reach the English speaking martial arts fans in Lucerne, Switzerland Tori Rui

FOR WALKERS IN SWITZERLAND [] check the attractiveness for an US audience, and try to market in US and Canadian Google/ Bing Zachary Michel

FOR IT/ BUSINESS CONSULTANTS

each student gets ONE of those services / pages assigned Audience is a management audience in Switzerland [] Identity Management Nicole Jordan Laura Zachary Claire

[] Business Process Management Alshaima Jaclyn Eric Kara Shelby Wendell

[] Quality Management Shannon Kimberley Katelyn Bonnie Shannon Ka Mei